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Slumerican

Official site for rapper Yelawolf’s independent label. The site is a parallax trailer park scene (Flash-free!) which lets the user explore the world of Slumerican.

client: Yelawolf/Slumerican
launched: July 2014
retired: April 2015
site by: Fishbucket, Inc.

Launch Project →

DJ Premier

Official site and shop for legendary producer and Gang Starr cofounder DJ Premier. Site is powered by WordPress and shop is powered by Shopify.client: DJ Premier
launched: April 2014
site by: FishbucketLaunch Project →

Rocawear

Official shop for Jay Z’s clothing line, Rocawear. Unfortunately it didn’t have a long life due to some restructuring at Roc Apparel, but it had a good brief run while it lasted.

client: Iconix
launched: August 2013
retired: 2014
site by: Fishbucket, Inc.

BBC Icecream

2013 redesign of the official site for Pharrell Williams’ clothing lines, Billionaire Boys Club and Icecream (and Bee Line and Billionaire Girls Club too – the family is growing!) The new homepage brings content and products front and center, and all of the old Flash pieces have been retired. (Sorry, Flash!)

client: Billionaire Boys Club
launched: March 2013
site by: Fishbucket, Inc.

Launch Project →

Pro Era

Official website for Brooklyn hip-hop crew Pro Era, led by 2013 XXL Freshman Joey Bada$$.

client: Cinematic Worldwide
launched: October 2012
retired: 2014
site by: Stephen R. King

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Evander Holyfield

Official website for heavyweight champ Evander Holyfield. Includes a scrolling parallax timeline (non‑Flash!) highlighting key moments in his career.

client: KIT Digital
launched: April 2012
site by: Stephen R. King

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Bitchie Chicks

Flash-based avatar creator for “celebrity” blogger Necole Kane, which lets users customize their own Bitchie Chick.

client: Necole Kane
launched: April 2012
site by: Stephen R. King
illustrations: KiKi

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Big K.R.I.T.

Official site for Def Jam rapper Big K.R.I.T.

client: Cinematic
launched: February 2012
site by: Stephen R. King

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Buddy

Official mini-site for rapper Buddy

client: i am OTHER
launched: October 2011
site by: Stephen R. King

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Qream

Site introducing Qream, a new liqueur created by Pharrell Williams.

client: Cornerstone
launched: July 2011
design by: Stephen R. King
development: Euro RSCG