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BBC Icecream

RetiredShopWebsite

We first launched the official website for Pharrell’s clothing line in 2005. Over its lifetime, the Billionaire Boys Club site, blog and shop had over a quarter-billion pageviews.

The site started out with a fun animated spinner homepage that brought the user directly to the Billionaire Boys Club or Ice Cream shop. Later it evolved into a crazy Flash world with an ice cream cone forest and a spaceship orbited by product photos. We also created a bunch of Flash lookbooks that explored some interesting ways of presenting the gear.

client: Billionaire Boys Club
lifespan: Dec 2005 – Oct 2017

Founders

Chief
Steve

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E-Commerce: Shopify
Web Hosting: WiredTree

some things we made

B.o.B game
Big K.R.I.T.
Billionaire Boys Club / Ice Cream
Boots N Wigs
Buddy
Evander Holyfield
Gilbert Arenas
Gilbert Arenas: Sneakerchamp
i am OTHER
Icecream Skate Team
N*E*R*D
Qream
Robot Is The Future
Rocawear Shop
Soul Train
Star Trak
The Smokers Club
Va$htie
VioletteNewYork.com

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