We just wrapped up a quick little Shopify shop for everyone’s favorite bald chocolate man, Max Brenner. The task here was something we’ve been hearing a lot lately: client has a shop on another platform and wants to switch to Shopify. So we mimicked the style of their previous shop and got them up and running pretty quickly.
This one has been in the works for a long time. Back in 2013 I heard from Yelawolf, a rapper from Alabama who’s signed to Shady Records. He wanted a site for his label/collective, Slumerican. And he wasn’t interested in the typical straightforward blog-style site that most artists are going for these days. He was talking an immersive world that you can explore – which was music to my ears, taking me back to the crazy days of all-Flash sites.
So we set out on the long process of gathering photography (most of it shot by the Slumerican crew at real trailer parks down south) and figuring out the best way to make this thing work in the post-Flash world.
The result is this horizontal parallax scene (like the old days!) which pulls in content from instagram/tumblr (like the new days!) There are a few links hidden in the scene that’ll bring up some videos, with plans to hide some more stuff in here down the road.
It was a fun ride and it’s great to finally launch it. Pop the trunk!