It’s lookbook time again! This time we had to present the two sides separately. BBC gets its elegant black background while Ice Cream is nutty.
Plan out your Autumn/Winter 2010 purchases now!
Jul 02 2010 / posted by steve / category: announcements / tags: BBC Ice Cream, lookbook / comments (0)
It’s lookbook time again! This time we had to present the two sides separately. BBC gets its elegant black background while Ice Cream is nutty.
Plan out your Autumn/Winter 2010 purchases now!
Jun 10 2009 / posted by steve / category: announcements / tags: BBC Ice Cream, lookbook / comments (0)
Just launched a new lookbook for Season 9 of Billionaire Boys Club / Ice Cream. Check it out and get your credit cards ready!



Pharrell & Chad photos: David Shadi Perez Styling: Billionaire Boys Club
All other photos: Takashi Kamei Styling: Carri Munden
Flash animation: Fishbucket
(And, of course, always-impeccable website creative direction by Loic & Phillip!)
Dec 20 2008 / posted by steve / category: announcements / tags: BBC Ice Cream, lookbook / comments (0)
Just launched a new lookbook for Billionaire Boys Club, highlighting items from their 8th season. We went a totally different direction this time, away from the page-turning style that we’d been using for a while. Now, people fly! Check it out. I think the animation works well with the photos. Flying people are fun.