We just launched a new homepage for BBC Ice Cream. I did one of these “look back” posts when we launched the third version of the Star Trak site, so hey why not one for BBC too?

DECEMBER 11, 2005: “SPINNER”

This was the first official BBC Ice Cream site. The homepage was just a spinner toy thing that let you pick which side to go into. Little-known fact: If you click the spinner (instead of one of the two sides) it’ll spin and randomly send you to whichever side it lands on. Littler-known fact: you can still spin the spinner.

AUGUST 27, 2007: “BBC WORLD”

I brought out the pencils and sketched what a BBC world would look like. (and later uploaded that original sketch on ARTST.) This was also the day the BBC Blog launched, which has been tremendously popular. Of all Fishbucket-created sites, this gets the most traffic by far. Since we added google analytics in November 2007 the site has had nearly 15 million visits.

AUGUST 27, 2010: THE NEW STYLE

So, to commemorate the three-year anniversary of the last major update, we set out to simplify and streamline the homepage. We’re now showing the current season front and center, and styling the page to correspond with the blog. Expect this style to change seasonally instead of every 2-3 years!

Thanks (as always) to Loic and Phillip!

It’s lookbook time again! This time we had to present the two sides separately. BBC gets its elegant black background while Ice Cream is nutty.

Plan out your Autumn/Winter 2010 purchases now!

Looks like XXL released their list of the top 100 hip-hop websites, and two of them were created by Fishbucket! (that’s 2%, if you need help with the math…)

Here’s the (partial) list:

• (some websites)
• bbcicecream.com
• (some others)
• thinkcommon.com
• (and some more)

Check the full list at Nah Right

Just launched a new lookbook for Season 9 of Billionaire Boys Club / Ice Cream. Check it out and get your credit cards ready!

bbcicecream.com/lookbook

Pharrell & Chad photos: David Shadi Perez Styling: Billionaire Boys Club
All other photos: Takashi Kamei Styling: Carri Munden
Flash animation: Fishbucket
(And, of course, always-impeccable website creative direction by Loic & Phillip!)

Just launched a new lookbook for Billionaire Boys Club, highlighting items from their 8th season. We went a totally different direction this time, away from the page-turning style that we’d been using for a while. Now, people fly! Check it out. I think the animation works well with the photos. Flying people are fun.

BBC Season 8 Lookbook

Kick it on Space Beach with the Season 7 BBC Lookbook!

A few months ago, I sat down with some “pencils” and “paper” to sketch out some ideas for a new BBC Ice Cream site. And, I’m happy to announce, it’s finally launched. Immerse yourself in the world of Billionaire Boys Club.

Hot off the presses: the BBC Ice Cream Season 4 Lookbook.

check out the long-awaited official site for Billionaire Boys Club / Ice Cream: Pharrell & Nigo’s clothing line.