This week we launched the full site for Pharrell’s new company, i am OTHER. This project had a quick turnaround time, and the task was to create a Tumblr-based site and brand the corresponding YouTube, Twitter and Facebook pages.
All we had to work with was the logo, so I came up with these different patterns of blocks using colors from the logo. Pharrell was happy with the outcome, and liked how it brought up thoughts of tetris and 8-bit Atari games. (Side note: it’s still a huge honor to be on a call with Pharrell and hear his enthusiasm about something I came up with!)
So hey, take a look!